Unlike big e-commerce players like Taobao and JD.com, Pinduoduo has been one of the first to recognize the investment potential of domestic markets and agriculture-based startups. However, domestic companies in manufacturing and agriculture are disconnected from the concept of social media marketing and authentic brand image.
Through Pinduoduo’s New Brand initiative, many businesses were offered insight into modern consumer tastes and interests, allowing them to improve their brand image. In exchange, these brands sell their products for significantly lower prices on the platform. For users, shopping on Pinduoduo is then incredibly budget-friendly. Not to mention, their available item listings range from groceries, electronics, cosmetics, household utilities and more. Although single purchases are already cheap,Pinduoduo’s unique “team purchasing” model offers discounts up to 90% for bulk purchasing from a group of users. The seller can simply set a minimum number of users per group, and the group has to be formed within 24 hours for the discounted transaction to be completed.
As a new user, I quickly took advantage of Pinduoduo’s special 1 RMB program, stocking kitchenware and tissue paper rolls for 1 RMB. Furthermore, the platform’s main interface was another surprise. While Pinduoduo retains a personalized shopping feed, it continues to pull in cheap bestselling products that may appeal to users.
In today’s age, nothing is more delightful than shopping online and stepping on a goldmine of unbelievable deals. So, if cutting costs is an objective, Pinduoduo may be the ideal solution for you.