A blue cartoon with black glasses and no mouth is the 27-year-old key opinion leader (KOL) Jiawen Qian’s typical image.
Qian is from Dongguan and is a PowerPoint master and illustrator on WeChat and Weibo. He shares his PowerPoint tutorials and skills about website design and has approximately 81,000 followers.
His PPT Flat Style Manual was shared more than 2,700 times and viewed by 10 million people making him rise as a KOL when he was a junior student at university in Guangzhou. His WeChat passage Eight Facts That Make You Misunderstand Dongguan hit 350,000 views. He also works on illustrations for WeChat account Shen Ye Fa Chi (深夜发媸) with each post reaching an estimated 100,000 views.
Not only does he post tutorials, he also shares related links and videos for followers, so they can clearly understand.
His tutorial courses are simple and easy to understand, which makes him worthy of a PowerPoint KOL title.