Aspiring musicians based in China should not miss out the chance to be discovered and featured on MTV, and walk away with US$10,000. On June 17, Starwood Hotels and Resorts’ Aloft brand announced the kick-off of the Asia Pacific edition of Project Aloft Star amplified by MTV for a second year-running. Until July 20, unsigned bands and artists are invited to showcase their musical talent by uploading an original video to projectaloftstar.mtvasia.com for the chance to win the title as Project Aloft Star winner. Finals will be held in each of the three contest clusters comprised of China, India and a third cluster consisting of Malaysia, Singapore and Thailand in late September. From July 23 to August 13, the public can head to the website to vote for their favorite videos and have a chance to win cash or prizes worth up to US$1,000.